Cheanel respects every user's privacy, and we are committed to being transparent with you about how we handle personal data. This Privacy Policy explains how Cheanel collects, shares, and uses personal data you provide to us when using the Cheanel or website or otherwise interacting with us. We also offered some sections for you to learn how you can exercise your privacy rights and choices.


Please read this Privacy Policy carefully before accessing our website and using the Cheanel Services. If you have any questions regarding this information or our privacy practices, please contact us at

1. Overview

Cheanel ("we," "us," or "Our") respects the privacy rights of its users and understands the importance of protecting and handling information collected about you under both the law and best practice. This Privacy Notice is written to comply with the Malaysia Personal Data Protection Act 2010 (PDPA) and Article 13 and Article 14 of EU General Data Protection Regulation, i.e., Regulation (EU) 2016/679 ("GDPR").

This Privacy policy also describes what rights you have regarding your data, how you give your consent, and how you can withdraw your consent. Cheanel (together with its affiliates, the "Company") owns and operates this website and services, including without limitation and others (collectively, the "Cheanel Website"). This privacy policy ("Privacy Policy") applies to Cheanel Website and all of the features, including the Marketplace: any mobile applications, emails, online services and other functionalities, whether accessed via a computer, mobile device or otherwise and the services available on or through the Cheanel Website and (the "Services").


  1. Overview
  2. Acceptance And Use
  3. Who We Are
  4. Summary of Personal Information and Use
  5. Purposes of Data Collection
  6. Data Protection Principles
  7. Types Of Data We Collect From You
  8. How We Use Your Data
  9. With Whom We Share Your Data

10.  Data Subjects

11.  Your Data Privacy Rights and Choices

  1. Data Security
  2. Terms and Conditions
  3. Jurisdiction
  4. Changes to our Privacy Policy
  5. Contact Us


2. Acceptance And Use


This Privacy Policy covers Cheanel and its subsidiaries, including (collectively, " we, us, or our). Using our website, you signify acceptance to the terms of this Privacy Policy, which is considered your official consent to process your personal information, your consent to the collection, use, and disclosure of your data as described further below.


If you are not comfortable with any aspect of this Privacy Policy. You should immediately discontinue any access to the Cheanel website and services.


3. Who We Are


Cheanel operates marketplaces that allow sellers (Vendors) and customers to connect and complete purchases. Sellers (Vendors) are responsible for their stores, Products, listings (including prices), and fulfillment of your order. Seller (Vendors) may be located in your country or region, or elsewhere. However, we are not a party to the contract between you and a Seller (Vendors) when you purchase Products sold by Seller (Vendors).

4. Summary of Personal Information and Use


We may collect or obtain Personal Data about you, and this information maybe stored or processed out of your region through the following methods listed in this Privacy Policy. "Personal Data" means data, whether true or not, about an individual who can be identified from that data. Common examples of personal data could include name, identification number and contact information.

5. Purposes of Data Collection


The following are examples of how we use your Personal Information:


  • Provision of Services
  • Offering and Improving the website
  • Surveys
  • Communication
  • User Engagement
  • Legal Compliance

6. Data Protection Principles


We collect, process, and use personal data (under the definitions of Malaysia Personal Data Protection Act 2010 (PDPA) and Article 13 and Article 14 of EU General Data Protection Regulation, i.e., Regulation (EU) 2016/679 ("GDPR"), to provide our services. Personal data means any information that enables us to identify you, directly or indirectly, such as name, email, address, health information, any form of identification number, or one or more factors specific to you or your beneficiary's identity.


We are committed to complying with applicable data protection laws and will ensure that personal data is:


  • Used lawfully, fairly, and transparently;
  • Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes;
  • Relevant to the purposes we have told you about and limited only to those purposes;
  • Accurate and kept up to date;
  • Kept only as long as necessary for the purposes we have told you about;

7. Types Of Data We Collect From You

We may collect and process the following personal information about you:


  • Personal Profile Information. If you register an account with us, we will collect the following from you;

o   name;

   o   email address;

   o   date of birth;

   o   billing address;

   o   bank account and payment information

   o    telephone number;

   o   gender;

  • Correspondence Data. Any correspondence you send us.
  • Usage Data. We also collect usage data about you whenever you interact with our services. These may include which web pages you visit, what you click on when you performed those actions, and so on. We collect data from the device and application you use to access our services, such as your IP address, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time, and clickstream data.


We may also collect your geographic location based on your IP address. Suppose you arrive at a Cheanel service from an external source (such as a link on another website contained in an email). In that case, we may use this information to analyze trends, administer the site, track users, and gather demographic information about our user base as a whole.

8. How We Use Your Data


We will only use your data when the law allows us to. Most commonly, we will use your data in the following circumstances, but for more information about the types of lawful basis that we will rely on to process your data


  • Provide our products and services to you
  • Process your purchase for shipping and Delivery
  • conduct further analysis on research data we have already collected;
  • in aggregated form to help us explain our research capabilities to our clients.
  • Request you to update your profile,
  • Invite you to participate in surveys about our products or services
  • Monitor, detect and prevent fraud, improper activity and ensure Cheanel's policy compliance
  • Conduct research including secondary and follow-on research
  • Evaluate how you and other users interact with our online services
  • Protect Cheanel and our users
  • Conduct audits related to our current interactions with you
  • Debug the site and service to identify and repair errors that impair existing intended functionality
  • Defend ourselves in litigation and investigations and prosecute litigations
  • To comply with legal and regulatory obligations.

With Whom We Share Your Data


Cheanel only shares your personal information with third parties under the circumstances described below. We do not sell or otherwise disclose personal information we collect about you for monetary or other valuable consideration.

  • Authorized vendors: We may share your data with third-party vendors that help us operate our website, process payments, deliver our services and comply with your instructions and contractual obligations. These include payment processors, content delivery networks (CDNs), cloud-based hosting services, monitoring services, email service providers, quality assurance and testing vendors, fraud and abuse prevention vendors, customer relations management (CRM), vendors
  • Advertising and Analytics Partner: We may share usage data with third-party advertisers and analytics providers through cookies and other similar technologies. These third parties may collect information sent by your computer, browser, or a mobile device in response to a request for content, such as unique identifiers, your IP address, or other information about your computer or device.
  • Business Partners: We sometimes partner with third parties to offer you events, promotions, contests, and other programs. To participate in these offers, you may be required to provide your email address and additional personal information. We will only share your email address and other personal information with a business partner when you expressly authorize us to do so.
  • Certain legal obligations: Cheanel may be required to disclose personal information if directed by a court of law or other governmental entities. We will attempt to give you prior notice before disclosing your information in response to such a request.
  • With Service Providers: We may share personal information with vendors, consultants, payment processors, and other service providers that provide us with specific services and unique process information on our behalf. These services may include providing customer support, performing business and sales analysis, supporting our website functionality, facilitating payment processing, supporting contests, surveys, and other features offered on our website. These service providers are not permitted to use your personal information for any other purpose. Their use of such personal data will be subject to appropriate confidentiality and security measures.

Data Subjects


For individuals who are located in the European Economic Area, the United Kingdom or Switzerland (collectively "EEA Residents"), data collected from you may be transferred or processed in Malaysia (Collectively "Data Subjects"). When your data is collected, we rely on legal bases for processing your information. We generally only process your data where we are required to, where the processing is necessary to provide our services to you (or to take steps at your request before entering into a contract with you).

11. Your Data Privacy Rights and Choices


We enable you to make numerous choices about your data: Below are the following data protection rights you have when you use our services. You may choose not to provide us with certain information.

  • Right to update or correct: Suppose you wish to access, correct, update or request deletion of your personal information. In that case, you can do so at any time by contacting us through the customer services portal or at the information provided at the bottom of this Privacy Policy.
  • Right to access your data: If you request access to your data, we will confirm whether we hold your information and provide you with a copy, explaining how we process it and why, how long we store it for, and your rights associated with it.
  • Right to Delete your Data: If you request the deletion of your personal information, we will erase it. Please note that we will need to retain any information that we require to fulfill our legal obligations or establish, exercise, or defend a legal claim.
  • Right to Restrict the processing of your data: You can ask us to restrict your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us through the customer services portal or at the information provided at the bottom of this Privacy Policy.
  • Right to opt-out from receiving marketing emails: You have the right to opt-out of the email marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing emails we send you. We will process your request within a reasonable time after receipt.
  • Withdraw Your Consent: Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted before your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • Right to Complaint: You have the right to complain to a data protection authority about our collection and use of your personal information. Please contact us for more information, and we will send you a link or our data protection officer's address.

The easiest way to submit your request to us is through our Customer support email found at the bottom of this Privacy Policy. We respond to all requests we receive from individuals wishing to exercise their data protection rights under applicable data protection laws.

12. Data Security


We are committed to maintaining your data's security, having measures in place to protect against the loss, misuse, and alteration of the data under our control. We employ modern and secure techniques to protect our systems from intrusion by unauthorized individuals, and we regularly upgrade our security as better methods become available. Our data centers and our partners utilize new physical security measures to prevent unauthorized access to the facility.


Please be aware that no security measures are perfect or impenetrable. Therefore, although we use industry-standard practices to protect your privacy, we cannot (and do not) guarantee the absolute security of personal data.

13. Terms and Conditions


Please visit our Terms of Service page to learn more about our terms and conditions, which establishes the use and disclaimer governing our website's usage.

14. Jurisdiction


The Federal Court of Malaysia (Malay: Mahkamah Persekutuan Malaysia)and the European Union GDPR laws govern this privacy policy and other related services.

15. Changes To our Privacy Policy


Cheanel continually strives to implement new technologies and processes to protect you better, your privacy, and your use of the Cheanel service. As a result, changes to this privacy policy may be made by Cheanel from time to time. In no event will these changes result in the degradation of any security measures designed to protect you from unauthorized disclosure.

16. Contact Us


If you have any questions about this Privacy Policy, please contact us at

Last updated: 12 May 2021